NASCAR is the fastest-growing sport in the world, a multimedia behemoth with loyalists the world over, and advertisers falling over themselves to stamp their logos and branding on cars and drivers alike. But before there was a Sprint Cup Series, or a Winston Cup, or a TV contract, or TrackPass, which lets you watch any driver from three virtual camera angles and listen to in-car audio from all 43 drivers, there was Bill France Jr.
France was the visionary NASCAR leader who turned a family-owned company into a national phenomenon. To commemorate his life, NASCAR asked act3 to build an interactive timeline. Weaving a lifetime of archival images into a Flash interface, the timeline highlights France’s life and the evolution of one of the world’s most popular sports.
To tell Scott Smith’s story, we turned him into a superhero: the star of his own interactive video game. At once a viral marketing tool and unconventional way to illustrate Scott’s vision, originality, and sense of humor, the game lets players experience first-hand the daily challenges faced by a world-class photographer like Scott.
Two brothers with a musical dream, Bob and Dean McNett were bound for Nashville when they were sidetracked in Williamsport, Pennsylvania. McNett Country, an award-winning interactive documentary, is the story of why they never left.
At Jack Daniel’s, the story is the brand. To help reinforce the Lynchburg legend to Jack’s partners, we created a small flash-based film that introduced the print advertisements in their new campaign.
To tell the story of this arts preparatory high school, we developed a visual experience that reminded alumni of Interlochen’s legacy while connecting them with its exciting present and promising future.
Though Christina Shmigel’s end product is her sculpture, what’s captivating about her story is everything that helps produce it: her experience, her history, and her process. We took inspiration from Shmigel’s sketches, diagrams and studio ephemera, and combined video, music and images in an interactive web space that shows how the story of a life becomes sculpture of steel and stone.
To encourage business-to-business clients to consider SBC for cross-platform data management, we designed an online Flash animation that explained how SBC could design, deliver and manage data needs, across platforms and across the country.
You might not know it from its humble midwestern reputation, but St. Louis is home to a host of innovative outdoor art and urban design. To help the Gateway Foundation show natives and visitors that there’s much more to see than just the Arch, we built an interactive map that highlights the installations around town, offering pictures, artist bios and more.
To tell the story of diaspora Jewish communities in need, we let personal, intimate photography frame an information clearinghouse that allows users to gather information on the various communities, order books and schedule performances and presentations.
Jane Birdsall Lander’s work seems like it’s from another time—and from a place you’ve only imagined. We told her story in a digital portfolio that recalls a vintage textbook, and uses modern technology to help explain her eclectic, exotic work.
No Johnny-Come-Lately to the world of chicken fingers and potato skins,
Bennigan’s pioneered and perfected the grill-and-tavern-with-a-bunch-of-crazy-
stuff-on-the-walls model long before it became so clichéd as to be mocked on The Simpsons. But with the market now saturated, Bennigan's needed its online look to make mouths water. act3 helped the venerable restauranteur craft a new online identity and steak … er, stake its claim on the web.
original design no longer available