We've designed this five-phase Storytelling Process to get to the core of a story and tell it in a way that connects with the desired audience. The phases are:

1. Investigative Reporting
Great stories aren't invented—they're revealed. We begin with investigation, to thoroughly understand you and what you have to offer. That means learning about your history, goals, philosophy, and personality. We don't create the story for you, we find it in you.

2. Audience Exploration
In order to reach—and captivate—an audience with your story, we need to understand what matters to that audience. Through interviews, observation and research, we’ll examine the attitudes, behaviors, and environments of all your target audiences.

3. Constructing a Narrative
Once we've gathered the critical information, we're ready to construct a narrative about you and your offering. We will evaluate what we've learned and develop the first draft of the script, then get your input and approval on the first draft before moving to the next phase.

4.Second-wave Investigation
Once we've built the basic outline for the story, we'll go back to members of your audiences for feedback. The information we gather at this stage helps identify what connects with your audiences, how to best tell the story, and strategies to spread it.

5. Crafting the Story
Once we see how your audiences respond, we craft a polished story that will connect with them, and a strategy to facilitate that connection. No matter our recommendation, you will have a great story to tell, and a story others will enthusiastically tell for you.

For more detail on the phases of the process, download our process document in .pdf format here.